There are a number of ways in which you can leverage video marketing to increase brand awareness, boost traffic, and generate more sales, including: If we take a closer look at how businesses promote their brands, we’ll see that a majority of them are relying on videos to get their marketing message across. The question isn’t whether or not you need videos, but rather how to make videos that drive traffic and generate sales. With so many people consuming video content regularly, businesses would miss out on a huge opportunity to get products and services in front of their target audience if they didn’t implement videos in their marketing strategies. Hubspot reveals that about 78% of people watch online videos at least once a week, while 55% of people watch them every single day. As more of them start implementing videos in their digital marketing campaigns-with great success-it’s become apparent that videos are a necessity in today’s technology-driven society. Marketers have known about the importance of visuals for a while now. ![]() This shouldn’t come as a surprise, given that humans are visual animals -it’s much easier to grab our attention and pique our interest with a video than with plain text. Video is quickly becoming the most popular form of online content. Nick from InVideo Clock Icon Last Updated on: September 09, 2021
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